Rethink the
meaning of business

Being Purposeful

Impact Squared Group is a boutique corporate purpose and social impact firm.

Using stakeholder data as our foundation, we design and integrate social impact, communications and business strategies. As counselors and activators, we help our clients cultivate stakeholder champions, improve society, enhance corporate reputation and grow profit.

We applaud leaders who believe business has meaning and positive social impact is good business.

This is rethinking the meaning of business.

What We’ve Learned

Our experiences in business and social innovation have taught us a few things -

Profit and purpose are interdependent.
Simply put, business exists to benefit society.
Actions speak louder than words.
Community and stakeholder champions are built through trust.
Research, knowledge and respect matter.
A deep understanding of stakeholders should guide every action, decision and strategy.

What We Do: Explore. Plan. Activate.

STAKEHOLDER ENGAGEMENT

Stakeholder Research
Risk Modeling
Measurement
Employee Ambassador Programs
Thought Leadership
Executive Positioning
Organization and Oversight Models and Structures

SOCIAL IMPACT PLANNING

Social Impact and Innovation
Sustainability
Corporate Purpose
Public/Private Partnerships
Philanthropy and Corporate Giving
Signature Programs
Foundation Management
Volunteerism and Board Service
Sponsorships

COMMUNICATIONS

Corporate Brand Positioning
Storytelling and Narratives
Toolkits
Messaging and Speechwriting
External Communications
Internal Communications

Our Approach

A three-dimensional model for sustainable impact

Activating Our Model

Build relevance

Being relevant begins with research and a deep understand of your stakeholders – who they are, what they expect, how they feel about your company and what drives their willingness to act on your behalf.

Research is the first step to building relevant strategies that meet stakeholder needs and drive action. This knowledge helps pinpoint gaps, guide the strategy and articulate measurable goals and outcomes.

Earn Trust

Stakeholder trust is earned when actions and words are aligned, communicated and believed. Trust can be restored or solidified with an authentic corporate purpose and social value proposition.

We design stakeholder engagement strategies, messaging, policies and oversight models to build relationships, earn trust and build loyalty. These strategies work together to create stakeholder advocates and champions.

Deliver Social impact

Meaningful social impact emerges when organizational strengths are aligned with society’s most pressing needs. To deliver successful social innovation strategies we:

Choose the right social issue and identify the right partners
Activate effective social impact tools
Integrate social impact strategies with business planning, and
Tell a compelling story!

How We Serve Our Clients

Listening and collaboration are key. Clients value partners who are agile and offer unique expertise and insights. For each client, we design a nimble, custom team of experts to meet project goals and desired outcomes.

We are humble doers, curious problem-solvers and trusted advisers.

We collect relevant internal and external data and ask a lot of questions. Then, we align a company’s purpose with important insights, desired stakeholder behaviors, storytelling and corporate resources for both business and social impact.

We are also very practical. Big ideas can be groundbreaking and exciting, but we respect that corporate culture, executive alignment, timing and resources are paramount to success.